Bosch–Invented for life

Our objective –
what we want to achieve

In the spirit of Robert Bosch, we aim to secure our company’s future by ensuring its strong and meaningful development and preserving its financial independence.
Statement of Volkmar Denner
Chairman, Board of Management Show more
Volkmar Denner
Our new mission statement „We are Bosch“ explains what drives us, what we have in common, and what we stand for. We want to leave a lasting trace in the world – achieved by a unique outstanding team.

Our motivation –
what drives us

Invented for life: we want our products to spark enthusiasm, improve quality of life, and help conserve natural resources.
Check out our videos
From London, to the Inca city of Machu Picchu, to Shanghai: This image film shows how our products spark enthusiasm worldwide, improve quality of life, and conserve natural resources.
The world is changing, and mobility is changing with it. As vehicles become automated, electrified, and connected, they will increasingly take on the role of personal assistants. Join us for some crystal ball-gazing.
What looks like pie in the sky today will very soon be reality. From fridges to smoke detectors, all the appliances and devices in the home will be connected. Bosch is in an excellent position to realize the smart home of the future.
“Sometimes it’s almost impossible to focus on the road.” Bus driver Marcus Linde from Sweden drives children to school every day. At any time, he can rely on sensors and ESP.
About a year ago, Zander Brown was diagnosed with diabetes. But now the family is again leading an almost normal life. They have a very special nine-year-old to thank for this – as well as a bit of help from Bosch’s Packaging Technology division.
In India, the demand for two-wheelers is increasing rapidly. In many cities, however, air pollution is already at critical levels. Indian engineers are continuously working on improving Bosch’s electronic engine management systems (EMS), and by doing so, are contributing to improving quality of life.

Our strategic focal points –
what will help us succeed

  • Focusing on customers
    We understand our customers’ requirements. We tailor our products to them, and we create innovative business models.
    Thumbs up and a broad grin: that’s driving enjoyment with Bosch electromobility. Eighteen passers-by took a drive in an electric car for the first time. They experienced a whole new world of driving – quieter, cleaner, and more dynamic than ever before.
    Watching a film can take the boredom out of bus journeys. From an extensive databank, passengers can stream movies or series on their mobile devices, thanks to Bosch’s Coach MediaRouter.
    With its Wireless Charging System, Bosch is presenting a new dimension in charging technology and providing new ways to make working with cordless tools efficient, cost-saving, and time-saving.
    Bosch, an OEM customer, and several universities are developing fully automated electric vehicles that will be able to make their way to charge spots or parking spaces on their own.
    mySPIN is the easy way to link smartphones to vehicles' infotainment systems. It allows users to continue using their favorite apps as they would normally, without compromising safety.
  • Shaping change
    We shape change and seize the opportunities it brings, especially in connectivity, electrification, energy efficiency, automation, and the emerging markets.
    As they journey toward their destination, drivers can sit back and enjoy a relaxing cup of coffee with their passengers. Steering the car can be left to electronic systems. Automated driving opens up a whole new world of driving enjoyment – and Bosch has the requisite technology.
    Thanks to the internet, industry is on the verge of a fourth revolution. The Blaichach plant already has many years of experience of working in a manufacturing network. The processes that are emerging there now will change tomorrow’s world.
    “If you want to achieve something great, you need a special drive unit!” The Bosch eBike Systems business unit has become the European market leader for e-bike systems.
    Bosch is developing technologies for intelligent, proactive vehicles that will make the vision of injury- and accident free driving reality.
  • Striving for excellence
    We measure ourselves against our strongest competitors. Our work is fast, agile, and accurate. Efficient processes, lean structures, and high productivity secure and increase the value of the company.
    Experience Bosch Rexroth technology at greater heights: in 2020, NASA will set out to the next mission to Mars ‒ and Bosch is providing that extra swing. Check out the spectacular maneuver over Hawaii and meet aerospace engineer Erich Klein, who is testing the landing method that will someday bring humans to Mars.
    Data mining is a key competence for the future. Xiahan Shi writes code that turns mountains of data into useful knowledge. Her algorithms can predict things such as which cars will need to go to the workshop and when, and what will be wrong with them.
    The use of extremely short laser pulses opens up new perspectives in series production. The concentrated power of these lasers allows any material to be processed quickly, precisely, and economically, and this on a mass scale.
    The Bosch plant in Bari, Italy, is the winner of the EFQM Excellence Award 2014, and thus the overall winner of the competition. It is the first Italian organization to win the overall award in the “large enterprises” category.
    “The most successful ideas are usually the most straightforward ones,” says Gökçe Çetin Gürbüz from Manisa, Turkey. And she is certainly successful: she filed her first patent at the age of just 27.

Our strengths – what we do well

  • Bosch culture
    Worldwide, our distinctive corporate culture is a common bond. We live by our values and strive for continuous improvement. We are proud to work for Bosch.
    Competing with teams from around the world in self-designed and self-built race cars – that’s “Formula Student.” For a number of years, Bosch has been offering selected teams support in the shape of expert workshops, vehicle trials, money, and components.
    MediaHackDay: When Digital Media meets the Connected Car. This video shows innovations that arise when 130 software developers come together for two days. They show how they brought online content like streaming radio, news websites or traffic information into the car and explain why Bosch’s mySPIN smartphone integration helped them a lot to realize their ideas.
    Three years after the groundbreaking ceremony on Robert Bosch's 150th birthday, the “UWC Robert Bosch College” officially opened its doors to students. 200 talented students of various nationalities will live and learn here together.
    Bosch is offering an additional 100 places on its technical vocational training schemes to young people from southern Europe. The initiative is a response to high rates of youth unemployment.
    Since 1999, Bosch has been employing the services of retired former associates. They work for a limited period on projects or in a consultative capacity. In Germany, Ernst Gründler is one of them.
  • Innovation
    Our creativity is the basis for new technological solutions that translate into best-selling products. We are innovation leaders.
    Bosch’s own “Stanford”: in Renningen, Bosch has created the perfect conditions for connecting people and know-how. The focus is on applied research. Ideas are always developed with an eye to a specific product and the customer.
    The active parking lot management system takes away the hassle of looking for a parking space. From now on, drivers can use a smartphone app to search for available parking spaces in the vicinity. A simple click is all it takes to guide drivers to their destination.
    What will driving a car be like ten years from now? That’s what Lutz Bürkle is trying to find out. His vision: a future without traffic accidents. Bürkle is working on an assistance system that can take evasive action to prevent up to 58 percent of car-pedestrian collisions.
    A home which is awake before we are. The possibility to be virtually present in our office before we arrive. And the aim to share our knowledge and to make use of our opportunities - this is the world of Bosch Energy and Building Technology.
    MSC motorcycle stability control offers the best possible safety for motorcyclists. The system’s safety benefits are especially evident in bends, which is where almost half of all fatal motorcycle accidents occur.
  • Outstanding quality
    We deliver products that offer the best quality and reliability. In this way, we meet our customers’ wishes and expectations.
    Gingerbread should be spicy and moist – and stay that way for as long as possible. This calls for clever recipes just as much as for good packaging. In a large commercial bakery in southern Germany, Bosch Packaging Technology makes sure that everything tastes as it should.
    Mario Tito has a mission: entertainment. The announcer gets spectators fired up in Salvador de Bahia, Brazil. To make sure that everybody can hear him, Mario has to be able to rely on good loudspeakers.
    Even if 99 of 100 muffins are perfect, the experts at Bosch Household Appliances still start all over again. They keep testing until their appliances have learned the perfect baking program. The Bosch experts always strive for 100 percent.
    18 million glow plugs a year, without one single defect. The associates in Rodez, France, are proud of this achievement. They care passionately about quality.
  • Global presence
    We are an international company. While constantly extending our global presence, we strengthen local responsibility.
    Using simple materials to make the Bosch brand better known in emerging markets: in Laos, Cambodia, and Myanmar, the Bosch logo was displayed in places such as the walls of buildings and bus stops.
    Winter in the Norwegian town of Rjukan had long been dark. For six months of the year, the sun doesn’t peek over the mountains. But now three enormous mirrors reflect the sun’s rays into the valley – thanks to Bosch Rexroth technology.
    1 billion people, 54 countries, rapid economic growth – everyone’s gaze is fixed on Africa, the world’s second largest continent and a growth market which offers Bosch countless opportunities.
    It all began unspectacularly, with the testing of injectors in almost empty machine shops. Today, more than 4,500 associates in Wuxi, China, manufacture over 3.6 million common-rail injectors each year.
    One-third of all the food does not reach the consumer. One reason is inadequate packaging. Bosch Packaging Technology and an industrial mill in Indonesia now tackle this problem.

Our values – what we build on

  • Future and result focus
    Our actions are result-focused. This allows us to secure our future. It also creates a sound basis for the social initiatives of the company and the foundation.
  • Responsibility and sustainability
    We act responsibly in the interest of our company, also taking the social and ecological impact of our actions into consideration.
  • Initiative and determination
    We act on our own initiative, take entrepreneurial responsibility, and pursue our goals with determination.
  • Openness and trust
    We communicate important company matters in a timely and open fashion. This is the best foundation for a relationship built on trust.
  • Fairness
    We deal fairly with our colleagues and business partners, and view this fairness as a cornerstone of our corporate success.
  • Reliability, credibility, legality
    We promise only what we can deliver, accept agreements as binding, and respect and observe the law in all our business transactions.
  • Diversity
    We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our success.
Bosch–Invented for life

We are Bosch